Technique · 5 min read

How To Stop AI From Changing The Garment

Garment hallucination is the fastest way to lose a client. It is also the most preventable failure in the whole process.

A brand can forgive a mediocre frame. It cannot forgive a coat that grew a second button placket. If the product in the image is not the product they sell, the whole set is legally and commercially useless.

HoldsCorrect — matches the reference garment
FailsWrong — collar and closure invented
FailsWrong — proportion and length drifted
Same brief, three generations. Only one is the actual coat.

Write the garment down

Most people hold the garment in their head and assume the model shares that picture. Write it out instead, in the specific vocabulary of construction:

  • Closure: single-breasted, three buttons, concealed placket.
  • Lapel: notch, 8cm, sitting above the second button.
  • Length: mid-calf, hitting 12cm below the knee.
  • Shoulder: unstructured, natural drop.
  • Pockets: welt, angled, no flap.
  • Fabric: 100% wool melton, visible nap, matte.

This is the Product DNA sheet. It is boring, it takes ten minutes, and it eliminates the majority of hallucination because you stop asking the model to guess.

Then audit against the sheet, not your memory

Re-read the sheet while looking at frame nine. Memory drifts as fast as the model does — after an hour of generating you will accept a lapel you would have rejected at the start.

FailsBefore — neckline and seam invented
HoldsAfter — construction matches the reference
The same failure caught and corrected.

If you deliver one frame with an invented garment detail, assume the client will find that frame first.