A brand can forgive a mediocre frame. It cannot forgive a coat that grew a second button placket. If the product in the image is not the product they sell, the whole set is legally and commercially useless.



Write the garment down
Most people hold the garment in their head and assume the model shares that picture. Write it out instead, in the specific vocabulary of construction:
- Closure: single-breasted, three buttons, concealed placket.
- Lapel: notch, 8cm, sitting above the second button.
- Length: mid-calf, hitting 12cm below the knee.
- Shoulder: unstructured, natural drop.
- Pockets: welt, angled, no flap.
- Fabric: 100% wool melton, visible nap, matte.
This is the Product DNA sheet. It is boring, it takes ten minutes, and it eliminates the majority of hallucination because you stop asking the model to guess.
Then audit against the sheet, not your memory
Re-read the sheet while looking at frame nine. Memory drifts as fast as the model does — after an hour of generating you will accept a lapel you would have rejected at the start.


If you deliver one frame with an invented garment detail, assume the client will find that frame first.