AI Fashion Creative Direction Notes
Short arguments about the part of the work that happens before you open a generator.
Why Prompt Packs Do Not Create Campaigns
A prompt produces an image. A campaign is a set of decisions held across many images. These are not the same skill.
The Seven Jobs Every Fashion Campaign Needs
Coverage, not quantity. If two of these seven jobs are missing, the set cannot function as a campaign no matter how many frames it has.
How To Stop AI From Changing The Garment
Garment hallucination is the fastest way to lose a client. It is also the most preventable failure in the whole process.
A Simple QA Scorecard For AI Fashion Images
Thirteen categories, four automatic vetoes, one number. The scorecard that decides whether a frame ships.
What Client-Ready Means In AI Fashion
Not "the client liked it". Client-ready is a defined state with a checklist, and most AI fashion work has never met it.
The 17-point diagnostic.
Every argument here comes out of the same audit. Download it and run it on your own work.